About SafeGrow

Arielle is originally from Miami, FL, and has been living in Cairo for 10 years. As a mother of two, she cares deeply about the world we leave the next generation. With a background in entrepreneurship and marketing, she is passionate about helping projects start up and succeed. Through SafeGrow, Arielle hopes to empower Palestinians to rebuild their futures with dignity and stability.

Roaa is Egyptian-Palestinian and a former advertising executive based in Cairo. She brings sharp expertise in narrative strategy, community engagement, and systems design. During 2023–2024, she led local cash-aid and evacuation efforts supporting displaced Palestinian families, deepening her commitment to building pathways of dignity and livelihood. Raised by her Palestinian mother, Roaa witnessed the generational impact of displacement firsthand, a perspective that anchors SafeGrow’s work in empathy, resilience, and purposeful action.

Justina is an independent political commentator and nonprofit professional from Lithuania. Through her work with organizations based in the U.S. and the Middle East, she has supported fundraising and advocacy efforts within anticolonial, feminist, antiwar, and climate-justice movements. Her work is informed by a combination of her academic background in political science and her lived experience in the Global South, including in Palestine. She supports SafeGrow’s fundraising and supporter engagement efforts.

7+ years in entrepreneurship and business incubation. Certified Incubator Manager (University of Missouri & AUC, Cairo). Graduate of the U.S. International Leadership Program in Entrepreneurship & Small Business. Experienced in managing civil society organizations in Upper Egypt, with direct experience leading the Sudanese crisis response in Aswan. At SafeGrow, I leverage this background to build strategic partnerships, secure resources, and develop sustainable economic programs for displaced Palestinians in Egypt — turning humanitarian response into long-term empowerment.

Dina is from Khan Younis and currently resides in Cairo. She has a background in accounting, project coordination, event management, and marketing. She has worked with NGOs, international organizations, and private sector clients, supporting campaigns, managing events, and contributing to business growth. At SafeGrow, she leads growth and marketing efforts — coordinating across teams, guiding outreach strategies, and supporting businesses in building strong market presence and sustainable growth.

A multidisciplinary artist and graphic designer from Gaza, Layla lives in Cairo after evacuating with her family in 2023. She leads SafeGrow’s branding, visual storytelling, and product packaging efforts — helping every business we support tell a dignified and compelling story. Her creative work uplifts Palestinian identity while building economic resilience and a consistent message.

Evacuated from Gaza City, Lujain brings a background in detailed data analysis and community development. Now based in Cairo, she leads our efforts to track impact, organize business data, and shape smarter, more responsive programs. Her attention to detail and commitment to justice help ensure every decision is rooted in real business needs.

Based in Ireland, Anna brings a background in systems change and values-led strategy. As an early Airbnb leader, she led global Trust & Safety teams and brings deep expertise in strategic design, scaling impact-driven programs, and leadership coaching. She supports SafeGrow by cultivating partnerships, mobilizing resources, and amplifying refugee-led solutions — rooted in the conviction that all of our struggles are connected, and that lasting, liberatory change begins human to human, in solidarity.