About Us - SafeGrow

Team Members

Hadeel J. - Community Outreach Coordinator

Originally from Beit Lahia in northern Gaza, Hadeel evacuated to Cairo with her young daughter at the start of the war. With a degree in Water Resource Geology and hands-on NGO experience, she brings sharp community insight and grassroots coordination skills to how we assess, vet, and support new businesses for long-term sustainability.

Lujain W. - Data Analysis & Impact Reporting

Evacuated from Gaza City, Lujain brings a background in detailed data analysis and community development. Now based in Cairo, she leads our efforts to track impact, organize business data, and shape smarter, more responsive programs. Her attention to detail and commitment to justice help ensure every decision is rooted in real business needs.

Layla H. - Graphic Designer & Visual Storytelling

A multidisciplinary artist and graphic designer from Gaza, Layla lives in Cairo after evacuating with her family in 2023. She leads SafeGrow’s branding, visual storytelling, and product packaging efforts — helping every business we support tell a dignified and compelling story. Her creative work uplifts Palestinian identity while building economic resilience and a consistent message.

Roaa K. - Co-founder

Roaa is Egyptian-Palestinian and a former advertising executive based in Cairo. She brings sharp expertise in narrative strategy, community engagement, and systems design. During 2023–2024, she led local cash-aid and evacuation efforts supporting displaced Palestinian families, deepening her commitment to building pathways of dignity and livelihood. Raised by her Palestinian mother, Roaa witnessed the generational impact of displacement firsthand, a perspective that anchors SafeGrow’s work in empathy, resilience, and purposeful action.

Arielle B. - Co-founder

Arielle is originally from Miami, FL, and has been living in Cairo for 10 years. As a mother of two, she cares deeply about the world we leave the next generation. With a background in entrepreneurship and marketing, she is passionate about helping projects start up and succeed. Through SafeGrow, Arielle hopes to empower Palestinians to rebuild their futures with dignity and stability.

Anna S. - Strategic Development Partner & Agile Coach

Based in Ireland, Anna brings a background in systems change and values-led strategy. As an early Airbnb leader, she led global Trust & Safety teams and brings deep expertise in strategic design, scaling impact-driven programs, and leadership coaching. She supports SafeGrow by cultivating partnerships, mobilizing resources, and amplifying refugee-led solutions — rooted in the conviction that all of our struggles are connected, and that lasting, liberatory change begins human to human, in solidarity.

_{Empowering Lives,}

Building Futures

SafeGrow began as a collective of Palestinian women and allies in Cairo responding to urgent evacuation and cash-aid needs. When it became clear families would remain in displacement, we asked a new question: What if, instead of one-time aid, we could help rebuild livelihoods? Rooted in lived experience and strengthened by global allies, we transform resilience into opportunity and solidarity into lasting change – creating pathways for displaced Palestinians to build sustainable, meaningful futures.
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VISION
A thriving Palestinian diaspora where creativity, dignity, and solidarity sustain lasting futures.

MISSION
We are a women- and Palestinian-led collective creating pathways to dignity and renewal. SafeGrow provides no-repayment grants, mentorship, and resources to help displaced Palestinians build sustainable, meaningful livelihoods through business creation, creative enterprise, and community support.

Our Specialized Programs

SafeBuild

This program supports displaced Palestinians who want to create small, local businesses. From food carts to artisan craft stalls, SafeBuild provides the financial resources, equipment, and mentorship to get these ventures off the ground and generate income quickly.

SafeConnect

For displaced Palestinians skilled in fields like graphic design, photography, or coding, SafeConnect provides a pathway to remote or freelance work. We offer essential tools like laptops and cameras, help build professional portfolios and resumes, and connect individuals with international mentors who guide them in marketing and online engagement - empowering them to promote their skills and grow their businesses independently. We can also help those displaced connect with local businesses that might want to hire them.

SafeRevive

SafeRevive helps displaced Palestinians who have existing businesses to relaunch those businesses through providing them with necessary tools as well as mentorship so that they can tap into new markets with their existing businesses.

Through these programs, SafeGrow bridges the gap between local businesses and displaced Palestinians in need of work, while offering international supporters a meaningful way to contribute to long-term solutions.

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About SafeGrow